Help for Dementia Care Partners If you are middle-aged or into your 60s and beyond, you may have found yourself in the role of dementia care partner for a parent or other loved one. If that is the case, you could benefit by learning about some activities adapted for people who are living with Alzheimer’s and other types of…
What do you know about generational labels and birth years associated with each one? Here’s a breakdown of the generational labels and birth years for each, including and surrounding the Baby Boomer generation: Before Baby Boomers… The Greatest Generation: Born between 1901 and 1927. This generation was shaped by the Great Depression and played a major role in World…
CASE STUDY: BUD LIGHT’S CONTROVERSIAL MARKETING CAMPAIGN In case you have heard about it, but didn’t quite understand what it was all about and how the company fared, we’re providing this Case Study: Bud Light’s Controversial Marketing Campaign Background In April 2023, Bud Light, a popular American beer brand owned by Anheuser-Busch, launched a marketing campaign featuring Dylan Mulvaney,…
