Case Study Bud Light’s Controversial Marketing Campaign
CASE STUDY: BUD LIGHT’S CONTROVERSIAL MARKETING CAMPAIGN In case you have heard about it, but didn’t quite understand what it was all about and how the company fared, we’re providing this Case Study: Bud Light’s Controversial Marketing Campaign Background In April 2023, Bud Light, a popular American beer brand owned by Anheuser-Busch, launched a marketing campaign featuring Dylan Mulvaney,…